Acrobat Home

Feb-Sep 2020 • Adobe • Sr Experience Designer

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Why we started?

Our focused user group‘s primary intent is hard to be achieved on the current Home. So, the goal is to provide an Acrobat Home experience for small team users to achieve their primary goals as quickly as possible.

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For whom

Small size teams who handle various types of e-sign documents work like contract, proposal & approval documents.

 

Collaboration Journey

Cross-Design Collaboration
I have been leading the design team and collaborating with several stakeholders as a lead UX designer in charge of UX for Home by collaborating with designers on the Adobe Sign side to complete the Signature workflow.

UX Research Sprint
Throughout the design & research sprint, several questions and hypotheses I brought up were tested and validated with a user research team then, I quickly iterated the prototypes and reflected feedback around design from the interviews.

2 Product, 3 Engineering
Since this effort was initiated to provide a new feature to a product, we have collaborated with both product teams and utilized data from both products. In the latter part of the process, I worked closely with engineering teams to complete and refine the build as device, browser & locale-optimized experience.

Experience Goal

 
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Guide users to quickly achieve their primary intents

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Simplify Home experience

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Help users to understand what they can utilize Acrobat

Research & Design Sprint

 

I teamed up with a User Researcher and started research & design sprints in order to have the best UX solutions in the relatively tight release schedule. We interviewed the prospective user group, existing Adobe Sign user groups so that we understand the broad spectrum of users as well as validate our questions and hypothesis with them. Both user groups are office workers who work with or run small-medium businesses. Here are the domain feedbacks we implemented to this release:


I need a persistent place to start my workflow.

I like the primary button for me to complete my initial goal, requesting signatures.

I appreciate that there is the ability to learn about Acrobat.

- Quotes from the user interviews

Initial Sketches

Primary action as Sign funnel users’ primary goal
Secondary UI as recommended tools and learning materials

Idea b.

Primary action as document-first upload button & sign funnel users’ primary goal
Secondary UI as learning cards

Idea a.

Primary action as an important task but a less discoverable task
Secondary UI as recommended tools

Idea c.

The Improvement

 
Previous Acrobat Online, 2019

Previous Acrobat Online, 2019

Released Acrobat Online, 2020

Released Acrobat Online, 2020

 

Three Highlights.

Action-Oriented Banner

The Home banner provides the primary action items. Based on our research sprint, we have learned that users who purchase Sign included plans are having a strong intention to send documents for signature to others. The action card and welcome banner have been simplified and prioritized among UIs on Home.

These enhancements are mapped to our plan Provide One. Adobe Sign Features & Two. Simplify Home experience.

 

Two. Progressed Contents
(Wireframe)

The improvements will be further refined with our technology. However, this was an initial step to solve Three. Enhance onboarding experience and Four. Increase the usability of the Recent area.

Three. Simplified UI

Even though it requires more steps to improve the navigation experience, we improved a few by simplifying duplicated CTA and grouping features in relevant categories. We are going to further simplify the top menus by validating with user testing and research and with the plans from other touchpoints and the sibling products.