During the process:
End to end Art Direction, collaborating with the marketing studio team
I have art-directed the new user experience in the project by collaborating with the team on the Free Acrobat service, the team in charge of logged-in products as well as the marketing team. I worked also with a Junior designer to guide her to produce animated UIs with the direction defined.

Second stage:
Motion design & direction
I provided the first set of animated UIs for the first release and provided the guideline for all Acrobat free to the logged-in web experiences.

Third stage:
Collaborating with Engineering Since we tried a new technique with our platform we had some trials and failures with the team. I was seated next to the team to figure out technical issues or to get aligned on solutions.

Initial UI & Free User’s Journey.

We started to approach with current colors assigned to Acrobat tools. Assigned color comes through from the free page to logged-in Acrobat Home.

Acrobat Red,
Colored Tool Icons,
Animated illustrations

Initial UI & Free User’s Journey.

We started to approach with current colors assigned to Acrobat tools. Assigned color comes through from the free page to logged-in Acrobat Home.

Acrobat Red,
Colored Tool Icons,
Animated illustrations

Design Released

It would’ve been greater if we released the coherent visual experience but the UI for free experience has been implemented only yet.